| Status of Book Platform
Wednesday, November 18, 2015
Twitter: 267 +4
Tuesday was a rather slow push through day. I usually start my morning routine by spending an hour writing in my journal on how to market my book. I come up with all sorts of wild and crazy ideas. This blog of course was one of them. But the only thing that really seemed to be shouting out for me to do was to write a press release about doing this site.
It might seem rather crazy since I am only four days into this – and I don’t have much to offer but it seemed like the next bold and brazen thing to do. I decided why not? What could it hurt? Maybe it would even do some good?
I gave myself two hours to come up with something. I started by Googling where to send a free press release and the top site seemed to be PR.com. I had heard of this site before and that seemed as good a place as any to start.
Now what is nice about using an online service like Pr.com is that you don’t have to worry about how to format everything. It’s all done for you. You simply fill out the boxes with the information and it’s done.
With the free service it might take several days for it to actually get published. It also doesn’t go to a lot of places – but I figure every little bit helps. After I wrote the release I shared it for quick review with a small copywriting mastermind group that I belong to. I got a favorable go ahead from one member early on and decided that was enough affirmation to go ahead and hit send. Later other members responded favorably and one suggested I submit the release to my local paper and to other writing groups who might want to offer content to their readers.
So I sent the news release to Scott Hewitt who is the editor for the Columbian Arts & Features here in Vancouver, WA. Also sent him a tweet to say, “Hi,” and that I sent the news release. Now I know its best to start a relationship with a reporter before dropping a release and I only found out about Scott today but maybe this is the start. Maybe after a few months of dropping bits and pieces, Scott will say, “Oh, it’s her again!” and actually give in and say okay. One just never knows.
At any rate this first news release is more of an experiment than anything. Do they really work? Obviously they do if you have something exciting and wild to report (author kills publisher who refuses to make book a bestseller), and probably if you know all the tricks to writing Super, Duper, News releases but what about just an ordinary, slightly dull news release? Do they have a chance?
My answer is they must. How else does some of that boring news show up in newspapers? Somebody has to take responsibility for that.
Finally for my last bit of Monday work I started a Media page for this site. It was a slap-dash sort of thing with nothing more than contact information but it was another start. Today I will add the news release I sent out to it. That way if nobody, nobody at all publishes it or looks at it – I will have given it a place to reside in cyber space.
Oh and guess what the first line of my Media page was?
It was this: “I am available for interviews – Radio, TV, Newspaper, Blogs, ”
Yes, I didn’t even finish the sentence. That was how fast and serious I was with the page. Hopefully, if anyone reads this at some point I will have snuck back onto that page and tidied it up a bit.