| Status of Book Platform
Thursday, November 19, 2015
Twitter: 281 +14
News Release: This morning (Thursday) I got a notice from PR.com that I needed some editorial changes before my news release went out. Here are the two revisions needed.
1. All press releases submitted via your account are required to be clearly relevant to and newsworthy specifically about the company whose account it is. Please adjust the text of this press release so it clearly explains how it is specifically relevant to and newsworthy about your company, Grasher Publishing.
2. The title of your press release should mention your company name and be clearly descriptive of what is newsworthy about your company in the release.
This is very good information to know. I imagine every place to submit news releases has different criteria but this does confirm the importance of experimenting with things like news releases ahead of time.
In my original release it was all about me, the author and the background going into the book. Nothing at all about the company – so – back to the drawing board on this one!
I read somewhere on doing news releases (maybe from Joan Stewart – The Publicity Hound) that a company should send out releases about every six weeks. This repetition of getting your name in front of your audience doesn’t have to be major breaking news but it does have to be news worthy. I rather expect my release wasn’t that “news worthy” but it did accomplish several things for me that were important.
- Broke through the barrier of “I can’t possibly send out news releases.” I did. It wasn’t that big a deal.
- I found out what changes I need to make for the next time.
- Gives me the confidence to keep on trying.
Twitter: I did a bit on Twitter but not as much as days previously. Interesting that my Twitter stats went up by 14. I did follow the folks on the Columbian (our local newspaper) and a few people in books (authors and publishers). I even had one reporter of the Columbian follow me – which was nice. I seem to be getting followers of people who are BIG in Social Media and not so much BIG on my target market which is buyers of Children’s books.
It won’t do me much good to have a lot of followers who could care less about what my main objective for Social Media is. So easy to get caught up in the numbers game but I really want to find people who like kids and books. Have to figure this one out!
Pinterest: I did put up a couple of pins yesterday. The pin that is the most popular pin is not one that I did but simply one that I found and loved. It gets pinned over and over. It is an infographic on Writer’s Block. This tells me I need to put the board that it can be found on, higher up on the page and look for more “Writer’s Block” pins. Hey, maybe do a board just on Writer’s block! That’s an idea.
The Book: Wednesday I spent most of the time working on book revisions. I got the Developmental Edit back on Tuesday and since there is a boatload of things to work on – that is where my attention went. It is probably where my attention will be for most of this day as well. But since you can’t market something you don’t have – it’s a pretty important thing to work on as well.
With me I do find it very difficult to divide my day up into bits and pieces. It all seems to be one big focus and everything else falls by the wayside. This is why I hope that doing this daily journey will force me to at least do something every day to move my book marketing forward.