60 Days to Printer
119 Days to Book Launch on March 19, 2016
The idea for a book launch is to sell as many books as one can during the first six weeks the book comes out to give it the greatest chance for being noticed.
John Kremer talks a lot about timing when it comes to marketing your book the most effectively. Since I will be self-publishing this book I know I will have a hard time getting it into schools, libraries and even bookstores so I not concerned about when those organizations are most likely to buy books. I am concentrating instead on parents and grandparents as these are the people with the greatest potential to buy my book.
Christmas and birthdays are big children’s book buying times. Christmas is out for me this year as my book won’t be ready until March. So my narrowed focus for this book launch is to reach out to parents and grandparents of children between the ages of 8-10 who are having Spring birthdays. This seems like a pretty tight niche. And it is, but it is far better to aim for a specific target like this even if it seems to be small than throw it out into the big ocean where the competition is so stiff it never breaks the surface.
If I am successful with a March book launch I can expand what works to the following months and then work on a full book selling plan for Christmas 2016. Also, if I am successful with getting the book out with enough initial splash to get noticed it will start word of mouth. That’s what I am aiming for.
Now that I know exactly who I want to reach and when, I can figure out the how.
Here are a few brainstorming ideas.
- Write an article(s) that will be published in March for parents Magazines – “Fun Books to buy for Middle School Kids, etc.”
- Come up with a list of 101 best Birthday ideas for the perfect Birthday party for 8-10 year old children and send it out as a news release to newspapers, blogs, etc.
- Create a Birthday Basket for kids (which includes my book) and sell it through Facebook and Google ads.
- Create an offer to send a signed book, birthday wrapped with a bow to a child or grandchild.
- Start working now to write effective, targeted Tweets that I will use during the month of March. Some tweeting services require one has anywhere from 5-10 tweets to submit before using their service. Since I will be wanting to use a number of these services it will be good to have them already done and ready to roll out.
- Plan for a virtual blog tour for March that will reach my targeted audience. That means I need to start now finding out which blogs I would like to be on and starting making social connections with them now so I can do the “ask” a month or two before.
- Keep working on fine tuning how to write effective news releases for my book launch. I already know for PR.com it can’t be about me or the book – it has to be about the company so what will be my twist for that. What other requirements do I need to find out for other news release sites before submitting to them?
- What book release sites will I submit my book on? There are hundreds so I need to find out which ones will be worth the time and effort it takes.
- Can I find friends who will shout out the news about my book to their own mailing lists, blogs and social media following? How can I make new friends? When do I ask them? What can I offer as a thank you? A free book?
- keep thinking . . .
I have a lot to do to be ready for the book launch on March 19, 2016. It’s easy to get overwhelmed which is why I am doing this blog as an effort to keep things slow paced but moving forward. Every day a bit further. Even if only a tiny bit.