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53 Days to Printer
112 Days to Book Launch – March 19, 2016
The happy result of developing a series is that the hard won audience you found for your earlier books will be there for your next. New readers will want to read previous books and now instead of making just one sale with a new reader the opportunity is there to make multiple sales.
In many cases the first book of a series is the hardest one to break through the marketing wall. Not only are readers uncertain and hesitant to read your first book, bookstores and other retail outlets are reluctant to give shelf space for an unknown author. You might have to pay for your first virtual book tour but once you learn the ropes and make connections with blog hosts you can probably set up future tours on your own.
Like starting a garden in an area that has never been tilled expect your first book marketing efforts to take more time, energy and work than you would expect. You may only persuade one or two stores to carry your first book, but if the books sell you can use that sales knowledge as leverage to persuade other stores to carry your books in the future.
I really believe that concentrated, persistent effort in writing and marketing our books will pay off in time. Overnight success happens for a lucky few but those of us who keep learning, growing and perfecting we too can have amazing results in time.
That’s my hope anyway!