Twitter: 1150 +2
More and more I read that one of the best book marketing practices is to work on the next book. While I do have plans for making my book a serial the thought of having the first book just hang in limbo until I get books two and three done, is for me overwhelming. I certainly would like to see at least “some” success with this first one.
But truthfully, this first book is having enough of its challenges that I know it probably will take books two and three to get it to a stable marketing place.
Once I got this first book back from the development editor and started working on the revising, the whole thing started to snowball. I knew I would have lots of things to work on and surprisingly it wasn’t even as bad as I thought it would be but still there were a lot of hills to cart away and rebuild in new places.
The ending didn’t work (too violent for the age group I was writing for) so I had to tone that down and come up with a brand new scenario. That got worked out and the next hurdle has been developing the characters and reworking some major POV (point of view) parts where I had switched back and forth like popcorn popping.
Plus, if those weren’t enough I did not have a strong enough theme for the book. Theme? Oh my gosh. The original theme I had started with changed over the period of ten years since I first started the book. Naturally. So trying to weave a brand new theme into all the colored threads of the story is challenging too. Like in very.
The one very, very thankful part I am grateful for is that I took the advice of successful authors and publishers and had a complete development edit done. I shudder to think what the book would have done if I had slapped on the cover when I thought I was done and sent it out into the world.
Flip, flap, flop!
At least now I have concrete things to work on and the story is becoming better. In 36 days when I do send the book to the printer it won’t be perfect but it will be at a far better place than it was.
I do not plan to have the book for sale immediately even though I could do that with a Kindle version. While I was having some thoughts about doing that I don’t think it will be a good marketing strategy. I need every minute of the the 95 days to build a successful book launch.
Yesterday I read a bit from another book that I had purchased and read earlier. Let’s Get Visible by David Gaughran. One important piece that he recommends in that you don’t concentrate all your marketing fire power on just the first few days of a book launch. Because what happens is that the book sales rise fast but they are not sustainable. So it’s sort of like a blip on the radar. It does get noticed but it disappears quickly after that. Amazon has gotten smart to all the flash in the pan marketing strategies so that they no longer pay the attention they once did to overnight success books. They want books that show steady growth in book sales over time.
Which is very good advice to know and makes me realize that I need to put that long term strategical thinking into my book marketing. Oh yes indeed, always something more to do.
When I start sinking into overwhelm this quote always, without fail – gives me the push and courage to keep going.
“If a job is worth doing it is worth doing poorly.”
I know it seems counter to doing your best and making things absolutely wonderful but the truth is if what I am doing (or you are doing) is worth doing – than even if we do it poorly it is better than not doing it at all. Think of it as you would a parent raising a child. There is no such thing as a perfect parent but every parent simply does the best they can do and the results are worth the doing.
It’s sort of like writing this daily blog. I know it could be better but at some point I have to stop and just hit “publish” so that I can get started on the next one.
Progress not perfection is what I am aiming for.