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One thing for me to be aware of for selling for the Winter Holidays is to plan far ahead!
Once the season gets into full swing it is too late to jump in with a special Christmas campaign. One things John Kremer shares in his book, 1001 Ways to Market your book is that most stores buy books as much as six months before they plan to sell them.
So this means that by June I should try to get my book into catalogs or send out a postcard or something to different stores and places I hope to promote my book. Since mine is a children’s book I could hopefully send a mailing of some sort to 3rd and 4th grade librarians, home-school blogs and websites.
Right now I am concentrating on the initial book launch but I need to start thinking of how to keep selling books beyond that.