Looking into figuring out if the keywords I have been thinking of for my books are the best. Tried to get into my Google Adwords account but it was not liking me for some reason will try again.
Read a bit from one of my many books on publishing. This one I got a long time ago and don’t agree with everything the author says – but I usually find at least something worth the purchase. The book is Make a Killing on Kindle (without blogging, Facebook or Twitter) by Michael Alvear. His main point is that your book is more likely to be purchased through SEO than tweets and posts. He the goes into some detail on how to find the best SEO words, category, etc. to use on Kindle.
One thing that was very insightful was his take on writing a book description on Amazon. He says to use the General Admin Page rather than working through Author Central. Apparently Author Central only allows you to use 2,400 characters versus 4,000 characters (about 800 words) on the Admin page. Author Central also won’t let you use pictures in the description AND once you write something in Author Central you are locked in to using the 2,400 character limit everywhere.
He also insists that authors should write as full and complete an SEO description about their book as possible. Use as close to those 800 words as you can because that is all searchable content and thus super important.
I admit to just skimming through the book again but I think I do need to take more notes and put some of his things into practice. I purchased the book in 2012 and some of the things he says about writing descriptions have been cracked down upon Amazon since then. Things like talking about your book on popular book comments, etc. Some of his tactics (chapter 6) feel a little creepy to me – but a lot of the rest is really, really good. So just do as they say in 12 step programs. “Take what you like and leave the rest”.
Also the book now sells for $9.99. I always think twice about putting out that kind of money for a publishing book – but if it has information that makes a difference – it’s not that bad. If you are thinking about it – probably worth it.
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